Profit Maximizer PRO
What it does
Profit Maximizer finds the highest price that keeps you competitive. It undercuts minimally to win the Buy Box ($0.01 instead of $1.00), then raises prices more aggressively.
When to use it
- You care more about margin per sale than Buy Box win rate
- You sell brand-name or unique products with less competition
- You want to maximize dollar profit, not unit volume
When NOT to use it
- You're in a highly competitive market (use Buy Box Targeting instead)
- You need maximum Buy Box win rate
How it works
Similar to Buy Box Targeting but tuned for profit:
- DROP mode: Undercuts by only $0.01 (not $1.00) — minimal aggression
- RAISE mode: Raises by $1.00 per cycle (not $0.50) — faster profit capture
The result: you might hold the Buy Box less often, but you'll earn more per sale when you do.
Example
Buy Box Targeting might settle at $37.50 with 70% Buy Box win rate.
Profit Maximizer might settle at $39.00 with 50% Buy Box win rate.
If you sell 100 units/month:
- Buy Box Targeting: 70 units × $37.50 = $2,625
- Profit Maximizer: 50 units × $39.00 = $1,950
In this case, Buy Box Targeting wins on revenue. But if your margin per unit matters more than volume, Profit Maximizer can be better.
Settings
| Setting | Default | What it does |
|---|---|---|
| Undercut amount | $0.01 | Minimal undercut to win Buy Box |
| Raise per cycle | $1.00 | Aggressive raise when holding Buy Box |
Related articles
- Buy Box Targeting — more balanced approach
- Floor & Ceiling Prices