Auto Strategy
What it does
Auto Strategy automatically switches between 3 modes based on market conditions. You don't have to pick a strategy — it adapts for you.
When to use it
- You want a “set and forget” approach
- You don't want to think about which strategy to use
- You have a mixed catalog with different competitive situations
When NOT to use it
- You want precise control over repricing behavior
- You have a specific goal (like maximizing Buy Box wins)
How it works
Auto Strategy has 3 modes. It picks the right one automatically:
Mode 1: ONLY_SELLER
When: You're the only seller on the listing.
Action: Sets your price to your ceiling (maximum). No competition = charge the max.
Mode 2: MAXIMISE_PROFIT
When: You already have the Buy Box.
Action: Slowly raises your price toward the next competitor's price. Goal: find the highest price where you still keep the Buy Box.
Mode 3: WIN_BUYBOX
When: You don't have the Buy Box.
Action: Undercuts the current Buy Box holder to win it back.
Example
- Monday: You have the Buy Box → MAXIMISE_PROFIT → price raises from $30 to $32
- Tuesday: Competitor undercuts you → WIN_BUYBOX → price drops to $29.99
- Wednesday: Competitor goes OOS → ONLY_SELLER → price raises to $42 (ceiling)
Settings
| Setting | Default | What it does |
|---|---|---|
| Undercut amount | $0.01 | How much below Buy Box to price in WIN_BUYBOX mode |
| When no competition | Use ceiling | Always max price when alone |
Related articles
- Buy Box Targeting (Pro) — more sophisticated version
- Floor & Ceiling Prices