Repricing Strategies
What is a repricing strategy?
A repricing strategy is a set of rules that automatically adjusts your Amazon price based on what competitors are doing. Instead of manually checking and changing prices, the repricer does it for you every 5 minutes.
Which strategy should I choose?
Just starting out? → Beat Lowest or Match Lowest. Simple, effective, no configuration needed.
Want to win the Buy Box? → Beat Buy Box (basic) or Buy Box Targeting (Pro). These focus specifically on winning the Buy Box, not just being the cheapest.
Want maximum profit? → Profit Maximizer (Pro). Finds the highest price that keeps you competitive. You might win the Buy Box less often, but you'll make more per sale.
Selling fast and want to optimize? → Sales Velocity (Pro). Adjusts price based on how fast you're selling — drops when slow, raises when hot.
Competitors keep undercutting you? → Competitive Intel (Pro). Analyzes competitor behavior and responds with the best counter-strategy. Breaks penny-undercut spirals.
Want different prices at different times? → Scheduled Pricing (Pro). Set rules for weekends, holidays, or overnight.
Strategy Comparison
| Strategy | Tier | Goal | Aggressiveness | Best for |
|---|---|---|---|---|
| Beat Lowest | Basic | Win on price | High | Getting started, high competition |
| Match Lowest | Basic | Stay competitive | Medium | Avoiding price wars |
| Beat Buy Box | Basic | Win the Buy Box | High | Buy Box focused sellers |
| Auto Strategy | Basic | Automatic | Adaptive | Set and forget |
| Buy Box Targeting | PRO | Win + maximize | Smart | Serious sellers (recommended) |
| Profit Maximizer | PRO | Maximum profit | Conservative | Brand owners, low competition |
| Sales Velocity | PRO | Optimize by demand | Dynamic | High-volume sellers |
| Competitive Intel | PRO | Counter competitors | Reactive | Competitive markets |
| Scheduled Pricing | PRO | Time-based | Varies | Weekend/holiday pricing |
Learn more about each strategy
- Beat Lowest
- Match Lowest
- Beat Buy Box
- Auto Strategy
- Buy Box Targeting PRO
- Profit Maximizer PRO
- Sales Velocity PRO
- Competitive Intel PRO
- Scheduled Pricing PRO
Important: Every strategy uses floor and ceiling prices
No matter which strategy you choose, your floor price (minimum) and ceiling price (maximum) are always enforced. The strategy operates WITHIN those bounds. Learn more: Floor & Ceiling Prices