Floor & Ceiling Prices
Your floor and ceiling prices are the absolute bounds of your repricing. No strategy, no matter how aggressive, will ever price outside these limits.
What is a floor price?
Your floor price is the absolute minimum your product will ever be priced at. It guarantees your minimum profit margin.
Think of it as your safety net. Even if every competitor drops to $1, your price stays at your floor.
What is a ceiling price?
Your ceiling price is the maximum. Even if you're the only seller on the listing, your price won't go above this.
Think of it as your maximum reasonable price — what you'd charge if there was zero competition.
How the floor is calculated
Repricefy supports 3 ways to set your floor:
1. Minimum Margin %
“I want at least 15% profit margin on every sale.”
Example:
- Your cost: $19.99 (from Home Depot)
- Amazon fees: ~$6.00 (referral + FBA)
- Minimum margin: 15%
- Floor = ($19.99 + $6.00) / (1 - 0.15) = $30.58
2. Minimum ROI %
“I want at least 25% return on my investment.”
Example:
- Your cost: $19.99
- Amazon fees: ~$6.00
- Minimum ROI: 25%
- Floor = $19.99 × 1.25 + $6.00 = $30.99
3. Fixed Dollar Amount
“My floor is $32.00, period.”
Use this when you've already calculated your minimum price externally.
How the ceiling is calculated
Same 3 methods but for maximum:
- Maximum margin % (e.g., 30%)
- Maximum ROI %
- Fixed dollar amount
What happens when a strategy hits the floor?
The strategy's target price is below your floor → your price stays at the floor.
Example:
- Beat Lowest wants to set price to $25.00
- Your floor is $28.50
- Result: $28.50 (floor wins)
The repricer will NEVER go below your floor. This is the #1 safety mechanism in Repricefy.
What happens when a strategy hits the ceiling?
Same thing in reverse — the price stays at the ceiling.
Example:
- You're the only seller, strategy wants $99.99
- Your ceiling is $42.00
- Result: $42.00 (ceiling wins)
Automatic floor updates from supplier monitoring
When Repricefy detects a price change at your supplier, it automatically recalculates your floor:
- Supplier cost drops $5 → floor drops proportionally → more competitive pricing
- Supplier cost rises $3 → floor rises → prevents selling at a loss
This is why supplier monitoring matters — your floor is only as good as your cost data.
Critical: Always set a floor. Without a floor, an aggressive strategy could price your product at $0.01. The floor is your protection.